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We get a lot of ‘Wow!”s and “That’s damn easy” when we demo the Adventive Platform for the first time.  Of

  In today’s content-obsessed world, it’s impossible to be in the creative game without being a publisher. Heck, we’re all

In-banner videos are fantastic way to boost awareness, and for good reason. According to a study by eMarketer, the start rate for in-banner

Adventive is always releasing new ad formats and features – which recently included the Marquee, responsive screens, and the Roadblock.

Takeovers are easier than ever with Adventive's new Pushdown Page Skin ad format. Served up with a single tag, this…

The buzz started last month when Google Chrome and Firefox announced they would block Flash content by default. Heck, even the IAB (who’s

With the Super Bowl only days away, blogs and Twitter are abuzz with best practices and tips to take social

If you’ve been in the ad business long enough you know that network/publisher (where you’re running your ads) impression counts

Page skins or wallpapers are one of best ad formats for getting attention. Up until now, skins have long been

If you’ve checked out Adventive real-time analytics lately, you’ll notice some big changes. Don’t worry, all your favorite features are still