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GIFs under 40k…always

GIFs under 40k…always

GIF animations can be an easy way to bring attention to your ads. Yet, even simple animations with only 10 frames can exceed 200k, way over the 40k initial load size required by most publishers. At Adventive we love a good challenge, so when one of our users wanted to pack a 70 frame GIF into a 300×250 static ad, we came up with a great workaround using our Video Component.

Here’s how:

Step 1: Prepare your files
After you’ve built your GIF in Photoshop,  go to File > Export > Render Video.

In the Render Video dialog, verify that your file has the following settings:

mp4 video

Step 2: Create your adStep 3: Add your video

Build
Source: Select video asset in the drop down list.
Select video: Select your video from the list.

GIF player

Design
Theme: Select chromeless player.

GIF player

Configure
Check the box for auto play.
Uncheck the Show Loader and Show Replay Button boxes.

GIF player

And that’s it – all under 40k (28k to be exact). Try it out and let us know what you think.

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