Experiencing and consuming media in 3D is no longer reserved for fictional characters in “Ready Player One”, “Black Mirror”, or “Mission Impossible.” 3D Technology has found it’s place in our everyday lives.
Consumers are exploring the bounds of spatial computing, virtual reality, and 3D technology with new releases like the Apple Vision Pro and Oculus Headsets.
So why are we still advertising in 2D? It’s time to expand our horizons and push the bounds of advertising, and the metrics speak for themselves. Read more below on how our clients achieved 166% boost in CTR, and how 3D is edging out the competition.
Case Study:
Boost CTR & Viewability with 3D Creative
Are you missing out on clickthroughs and viewability by only utilizing 2D ad formats?
One of our Fashion Editorial clients experienced record breaking CTR for Display campaigns and 4x the highest benchmarks in placements utilizing 3D Banners and 3D Rotating Cubes in lieu of standard Banner formats. This was their maiden voyage with our 3D ad formats, and the campaign performance was drastically improved.
Another client of ours, a media platform dedicated to empowering collegiate women, ran two nearly identical campaigns for the same advertiser, with the same design, one as standard banners and the other utilizing 3D Banners. The 3D Banners provided a 166% boost in CTR across the same placements.
These ad formats demand attention and interaction. Give your campaigns the boost they need with ads that *literally* jump off the page, and take your CTR to new dimensions.
Get inspired by our most recent Apple Vision Pro 3D Banner or explore other 3D units in our sortable ad gallery.
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