Video has come a long way in the past decade, finding a permanent place in households, and in our pockets. Whether you’re binge watching on your favorite streaming platform, learning new skills through video tutorials, reminiscing over family videos, laughing at a recent tiktok trend (ice cream fruit rollups, anyone?), or exploring the globe through an instagram video, we can’t deny that video has taken the front seat in our media consumption, and arguably, the dining table.
Check out this recent blog from Hubspot, chronicling the ways in which video consumption is changing in 2023, and what that means for those in the marketing and advertising sphere. How can you stand out when 91% of businesses are utilizing video in their marketing communications and campaign strategies?
Find the sweet spot for your content and video lengths, to pack a punch and communicate with impact.