Blog Archives - Page 2 of 13

January 1, 2025

Etsy is putting humanity back into their advertising with intentionally human-centric campaigns that highlight the artisans within the platform. As

00s shows

Marketing Nostalgia: Walmart’s Gilmore Girls Campaign

Bethany Deorukhkar

December 20, 2024

We can’t help but praise ad campaigns that target nostalgia and bring us all of the warm fuzzies just in

concerts

Funflation + FOMO: A Recipe for Regret

Bethany Deorukhkar

December 20, 2024

In a FOMO driven culture, people are splurging to attend event experiences- but the lofty “funflation” price tags are leading

brand

A Marketer’s Guide to Leveraging Fandoms

Bethany Deorukhkar

December 17, 2024

Supercharge your marketing campaigns by harnessing nostalgia and leveraging fandoms. Discover how loyalty, community, and emotion drive brand influence and

ad serve

New! Screen Sync!

Bethany Deorukhkar

November 14, 2024

We’re saying “Bye, Bye, Bye” to boring site takeovers with our new screen sync feature, ensuring that your screens are

brand

Social Media Search Engine

Bethany Deorukhkar

September 26, 2024

Step aside, google. Social media has become the new “it girl” when it comes to searching for brands, products, and

brand strategy

Gen Z- Thrive with Pinterest Marketing

Bethany Deorukhkar

September 21, 2024

Fun fact: Gen Z is the largest and fastest group searching for brands and inspiration on Pinterest. Are they finding

ad campaigns

Celebrating Authenticity

Bethany Deorukhkar

September 14, 2024

AI photos are beginning to dominate social feeds as we evaluate what’s genuine and what’s fabricated. As technology advances, viewers

events

Experience Netflix Shows IRL

Bethany Deorukhkar

September 7, 2024

Imagine fully immersing yourself in your favorite show, and experiencing them as a participant. Do you want to play (risk

3 dimensional

Case Study: Fashion Editorial and Women’s Magazines Reach Record High CTR with 3D

Bethany Deorukhkar

May 2, 2024

Experiencing and consuming media in 3D is no longer reserved for fictional characters in “Ready Player One”, “Black Mirror”, or

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