If you’re still doing Kendrick Lamar’s Halftime two step, you’re not alone. The dance has gone viral across TikTok, Instagram, and Facebook with creators everywhere taking on their own renditions of the shuffle. Everyone from momtok influencers to weathermen, news anchors, and celebrities have taken part in this latest trend.
While the iconic halftime show remains vividly in our minds, we can’t forget some of the best and brightest commercials that debuted across 127.7 million television screens during the big game in the “big easy.”
We’ve clearly still got the Super Bowl (and the return of bellbottoms) on the brain, so let’s take a look back at some of the most innovative 2025 Super Bowl commercials, and see who scored the best marketing touchdowns.
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