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Generational Marketing: Understanding Gen Z

Generational Marketing: Understanding Gen Z

As each generation comes of age, the landscape of advertising must pivot to cater to their new audience’s values, identities, and culture. As the eldest Gen Z’ers enter the workforce, marketers need to adopt more progressive marketing strategies. Take a look at these statistics from our friends over at HootSuite, to better understand Gen Z’s savvy, smart, social-first generation, and how to best cater to their value system

24 Gen Z Statistics That Matter to Marketers in 2022