Etsy is putting humanity back into their advertising with intentionally human-centric campaigns that highlight the artisans within the platform.
As retail and online shopping has shifted so heavily into mass produced goods with cheaper and less ethical sources, Etsy steers clear and instead highlights the people and artisans who have poured their hearts and hands into their wares.
In a world that is becoming more robotic and AI driven, Etsy’s marketing tactics and goods are a refreshing break from the monotonous drone of the factory line.
Read more on how Etsy is “keeping commerce human” again from our friends at Marketing Brew and Hype Insight.
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