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California Consumer Privacy Act (FAQ)

Last Updated:  January 1, 2020

This FAQ provides information related to the CaliforniaConsumer Privacy Act (CCPA).

What is the CCPA and when does it take effect?

The California Consumer Privacy Act of 2018 (the “CCPA”), is a law enacted in the State of California, UnitedStates of America as is effective as of January 1, 2020.  In general, CCPA expands the privacy rights available to residents of the state of California and requires businesses within the scope of the CCPA to comply with certain disclosure requirements and enhanced consumer rights obligations.

What is considered “personal information” under the CCPA?

Any information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particularCalifornia resident or household is considered personal information underCCPA.  Examples include name, alias, postal address, unique personal identifier, online identifier, IP address, email address, account name, or other similar identities.

How does CCPA apply to Adventive?

Adventive acts as a ServiceProvider in connection with the delivery of our products and services to our Subscribers.  Adventive uses, discloses and retains the personal information of our Subscribers and the Viewers of our Subscribers advertisements solely in the performance of our duties and obligations under the agreements with our Subscribers and as otherwise permitted under the CCPA, including not retaining, using or disclosing the personal information for commercial purposes other than providing the products and services specified in the agreements with our Subscribers.

How does CCPA apply to our Subscribers?

The CCPA applies to any businesses that processes Personal Information about California residence that fall into at least one of the following categories:

  • Greater than $25 million in annual gross revenues;
  • Buys, sells or receives for a commercial purpose the personal information of 50,000 or more consumers, households or devices, or
  • Derives 50% or more of its annual revenues from selling California residents personal information.

Guidance relating to CCPA obligations is available on the website of the California Attorney General.

Does Adventive “sell” personal information under the CCPA?

No.  Adventive does not and never has sold personal information in connection with providing Services to our Subscribers. 

Where can I find the CCPA amendment?

Adventive’s CCPA amendment for Subscribers prior to January 1, 2020 can be accessed here.

‍Legal Disclosure:
The above is provided for informational purposes only and does not represent legal advice, create commitments or assurances from Adventive.  Adventive Subscribers are responsible for assessing their own legal obligation under the CCPA or any other similar data privacy and protection legislations.