Taco Bell’s latest marketing move has fans having a (Baja) blast in the drive thru line, shifting from influencer focus to fan based “moment making.”
Their latest marketing stunt has ordinary people feeling like celebrities as they grab their crunchwrap supreme’s in style. Taco Bell rewards members can experience a drive thru photo booth, complete with a digital photo strip to keep, and share across social.
They’ve created additional hype through the event as user photos will be selected for the Super Bowl commercial, allowing everyday citizens to feel the glow of the spotlight.
Pile into the car with your closest friends, blast your favorite song, sing at the top of your lungs, and roll into select Taco Bell’s to be part of something bigger.
See how Taco Bell is boldly revamping it’s 2025 marketing through exclusive experiential Drive Thru Cameras with this article from HypeInsights.
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