Want to boost visibility and time on page for your rail units? The new Sticky Bar ad format follows the user

At long last it appears that (finally) the end is nigh for Flash. With the upcoming Flash-pocalypse, Publishers are working hard

We’ve added support for YouTube-sourced videos within slideshows and a check that allows you to choose which slides you want to display.

Landing pages are one of the most important pieces of a direct response campaign. Yet, they are also the most

The rise of the always-on, always-connected consumer will continue to redefine how marketers plan for digital advertising in-2014, according to

Despite the -30 degree wind chill, Adventive kicked off-2014 with a bang. This month we introduced creative groups that enable dynamic optimization,

In a recent platform update, Adventive introduced Creative Groups. Creative Groups allow the ability to traffic multiple creatives with a single

Established in 1996, during what some refer to as the Wild Wild West of digital advertising, the IAB was the

This is a big one – introducing Adventive’s Tabs Component for HTML5. Tabs allow you to showcase a ton of content

Nothing’s cooler than a slick parallax website. Now that parallax has gone mainstream, why should your advertising be left behind?